Maximizing Employee Engagement: Key Tips and Takeaways

Engaged employees are vital to any company’s success and sustainability initiatives. When employees feel connected to an organization’s mission and values, they are more likely to be satisfied in their roles, committed to their work, and invested in company goals. For small businesses looking to improve their “People” component of the Triple Bottom Line framework (People, Profits, Planet), focusing on employee engagement is crucial. There are many effective techniques, benefits offerings, and communication strategies that can significantly boost engagement.

Techniques for Improving Engagement

The first step is gathering data on your employees’ level of engagement. Anonymous surveys are one of the best methods to understand employees’ perceptions and identify gaps. Ask questions to find out if they feel engaged, why or why not, and what the company could do to increase engagement. Look for common themes in the survey results to pinpoint priority areas to address. Here is a sample employee engagement survey template from Survey Monkey.

Tracking employee turnover and conducting exit interviews also provide valuable insights. Learn why people are leaving your company and where they are going. This data will illuminate what competitors may be offering that you lack. Use the survey feedback and turnover analysis together to shape your employee engagement strategy.

Evaluate Company Benefits

With research complete, review your current benefits and perks to determine upgrades that would be most impactful. While compensation is a factor in retention, studies show only 12% of employees leave mainly for higher pay. The majority value benefits like parental leave, flexibility, wellness programs, and professional development.

Even if finances are tight currently, create a plan to phase in one or two highly-desired benefits over the next 6-12 months. Communicate timelines to employees so they understand enhancements are forthcoming. Some affordable options to boost engagement include flexible scheduling, remote work opportunities, employee-led learning sessions, and rewards like extra time off.

Prioritize Recognition and Communication

Simple, consistent recognition and communication are free ways to dramatically improve engagement. Have managers incorporate recognition into regular one-on-one meetings with employees. Develop a system for peer-to-peer recognition as well.

Make communication a priority through regular surveys, all-hands meetings for sharing wins and goals, anonymous feedback channels, and weekly email updates. The more informed and connected employees feel, the more engaged they will be.

Share Your Progress Externally

Once you implement engagement initiatives, share the updates both internally and externally. Communicate new benefits, policies, and programs extensively within your company so current employees are aware of expanded offerings. Also highlight improvements on your careers page, job listings, and other social media platforms to stand out in the job market and attract top talent.

Don’t underestimate the positive PR and marketing value of showcasing your employee-focused commitments on your company website and sustainability reports as well. Consumers and business partners want to engage with brands that align with their values and prioritize social responsibility.

Ongoing Measurement

The work does not stop once you roll out engagement enhancements. Continue surveying employees bi-annually to gauge satisfaction levels and get suggestions for further improving the workplace experience. Adjust policies and programs based on evolving needs.

By regularly tracking turnover metrics and conducting insightful exit interviews, you will have your finger on the pulse of retention challenges before they escalate into major issues. Use real-time data to fine-tune your people-focused strategies on an ongoing basis.

People Are the Heart of Sustainability

At its core, sustainability is about creating conditions that allow people and communities to thrive, both now and in the future. Your employees are the lifeblood of your organization. When you invest in their engagement, development, health, and satisfaction, your entire company reaps the benefits. By making “People” a priority within your Triple Bottom Line framework, you build a high-performance, purpose-driven organization that can achieve ongoing success and positive impact.


Implementing a thoughtful employee engagement strategy based on research, active listening, and nimble adaptation to feedback will pay dividends across your entire operation. An engaged workforce is more likely to go the extra mile, advocate for your brand, and stick with your company through ups and downs. Make enhancing the employee experience a key component of your sustainability plan to strengthen your organization from the inside out.

Interested in evaluating your employee engagement and discussing ways to improve your “People” focus of the 3P’s?  Reach out to discuss opportunities today or join our Business Impact Community where many businesses together are walking out this journey with monthly meetings and an active, ongoing group chat.